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Practice Profile

Founded in 2011 by Michael Crawley and his wife Tenielle, our independent label has built a reputation on pushing the boundaries of fashion eyewear. With humble beginnings in a tiny studio on the East coast of Australia, we found momentum by producing premium high-quality, fashion-forward eyewear at a vastly more affordable price point than our competitors. Fast forward to today and our now International label has become synonymous with quality and style. Operated by a talented team of professionals all sharing its vision, the brand is currently available in select retailers in over 23 countries as well as online.

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